The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar
(Book)
Author
Published
Irvine, California : EP/Entrepreneur Press, [2015].
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Middletown-Thrall Public Library District - Adult Nonfiction | 658.8 BLY | On Shelf |
More Details
Published
Irvine, California : EP/Entrepreneur Press, [2015].
Format
Book
Physical Desc
xxviii, 362 pages : illustrations ; 23 cm
Language
English
Notes
Description
"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--,Provided by publisher.
Description
"An indispensable guide to creating an effective marketing plan that produces big results for small businesses -- updated to address the latest marketing strategies and trends"--,Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Bly, R. W. (2015). The marketing plan handbook: develop big-picture marketing plans for pennies on the dollar (Second edition). EP/Entrepreneur Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bly, Robert W. 2015. The Marketing Plan Handbook: Develop Big-picture Marketing Plans for Pennies On the Dollar. EP/Entrepreneur Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bly, Robert W. The Marketing Plan Handbook: Develop Big-picture Marketing Plans for Pennies On the Dollar EP/Entrepreneur Press, 2015.
MLA Citation, 9th Edition (style guide)Bly, Robert W. The Marketing Plan Handbook: Develop Big-picture Marketing Plans for Pennies On the Dollar Second edition, EP/Entrepreneur Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.