"Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication...

Barely funded, technologically inept, conceptually derivative, and driven by rivalries, the company that was to morph into the biggest Internet site in the world had an unlikely beginning. This is the fascinating and surprising story that includes all the elements of a great business narrative: obsessive characters from co-founders Tom Anderson and Chris DeWolfe to Rupert Murdock, relentless and unlikely innovation, and dizzying back room deal-making;...

"Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that...

The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

"Ben Tarnoff issues a rallying cry for a new, democratic internet. This means deprivatizing the network to create an internet where people, and not profit, rule"--

"When Elon Musk took over Twitter, two versions of reality emerged. In one, he was a free-speech crusader, a fearless visionary who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and multiply Twitter'sprofit and potential by orders of magnitude. In the other reality, there was the truth. Pulled from hundreds of hours of inside interviews with more than sixty employees, thousands of pages of internal...

Examines the origins and growth of Google, its founders, Larry Page and Sergey Brin, and how the company rose to the top of the market.

You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect. As a computer engineer turned marketing innovator who...

Presents the life story of Internet genius Danny Lewin, detailing his love for Israel, the mathematical algorithm that rendered him an instant billionaire, his contributions as an anti-terrorism soldier, and his tragic death during the September 11 attacks.

An "exploration of Silicon Valley tech culture [which the author believes consists of] greed, hubris, and retrograde politics ... that aspires to radically transform society for its own benefit"--Dust jacket flap.